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Job Responsibilities:
1) Achieve advertising goals across different platforms and channels based on departmental promotion objectives.
2) Monitor advertising data, optimize ads based on data analysis to continuously reduce costs and improve ROI.
3) Analyze and predict market trends based on product needs, develop advertising plans and financial budgets, and regularly submit related market analysis reports and optimization plans.
4) Enhance overall advertising capabilities and continuously improve the advertising workflow.
5) Establish best practices and advisory support to other markets to improve their digital presence and marketing performance.
6) Work with regional marketing teams to adapt global campaigns to local markets, ensuring that regional marketing efforts align with the overall strategy while addressing market-specific needs and opportunities.
Job Requirements:
Education: Bachelor’s degree or higher preferred; proficiency in English for work purposes; Cantonese proficiency is a plus.
Experience:
Over 5 years of experience in marketing/media promotion.
Hands-on experience with China and oversea digital marketing tools and platforms
Driven by data, and able to identify opportunities through rational insights
Skills: High data and market sensitivity, innovative mindset, strong analytical and judgment skills, and excellent communication and influence abilities.
数字广告经理, 全球数字营销部
岗位职责：
1.根据部门推广目标，完成不同平台和渠道的广告投放目标；
2.监控投放数据，结合数据分析对广告进行优化，不断降低投放成本、提高投产；
3.根据产品需求，对市场进行分析和预判，制定广告投放计划和财务预算，并定期提交相关市场分析报告和优化方案；
4.提高整体的投放能力，不断完善投放工作流程；
5. 为海外市场建立***实践案例并提供建议支持，以提升其数字化营销表现；
6. 与区域营销团队合作，将全球营销活动根据当地市场作出合适的调整，确保区域营销策略与整体战略一致，同时满足海外市场需求和机会；
任职要求：
1. 学历：本科及以上优先，英语可作为工作语言，会粤语优先；
2. 从业经验：5年以上市场/媒介推广经验, 在品牌影响力及站外ROI 提升方面有显著效果；
具备中国及海外数字营销工具和平台的实操经验；
能够通过数据挖掘, 洞察市場潛在机会；
3.技能：具备较高的数据及市场敏锐度和创新意识，有较强的分析判断力和沟通影响力。