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Key objective of the Position: This position is responsible for planning, managing and implementation of marketing initiatives relating to trade promotions, trade communication and trade education in Mainland China, in order to create awareness, build allegiance and drive business results via HKDL's trade channels. Key Accountabilities: ? Initiate, plan and manage innovative distribution marketing and trade engagement efficiency initiatives with enhanced tools and processes to drive incremental sales in all target regions in Mainland China, as well as support achievement of growth strategy, and successful launch of new sales products and business partnership ? Facilitate different sales channels (including but not limited to travel trade